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连老坛酸菜面都不卖了,泡面之王统一是怎么失败?

来源: 南方日报网络版     时间: 2019年10月15日 07:48:51
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大财主彩票招商平台直招龙虎代理客服QQ/微信【421618535】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。连老坛酸菜面都不卖了,泡面之王统一是怎么失败?

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(并)(且)(逼)(迫)(方)(便)(面)(巨)(头)(康)(师)(傅)(推)(出)(同)(样)(的)(味)(型)(方)(便)(面)(迎)(战)(,但)(是)(由)(于)(对)(用)(户)(心)(智)(的)(牢)(牢)(把)(握)(,统)(一)(更)(是)(始)(终)(占)(据)(了)(市)(场)(60%以)(上)(的)(份)(额)(。乃)(至)(于)(让)(康)(师)(傅)(掀)(起)(了)(方)(便)(面)(的)(火)(腿)(肠)(大)(战)(,双)(方)(除)(了)(方)(便)(面)(之)(外)(更)(是)(用)(火)(腿)(肠)(相)(互)(攻)(伐)(,这)(场)(著)(名)(的)(火)(腿)(肠)(战)(争)(打)(了)(整)(整)(一)(年)(,双)(方)(总)(共)(用)(掉)(了)(40多)(亿)(根)(火)(腿)(肠)(,在)(这)(一)(年)(中)(,中)(国)(人)(消)(费)(了)(462亿)(包)(方)(便)(面)(,以)(人)(均)(34包)(的)(成)(绩)(创)(造)(了)(世)(界)(食)(品)(单)(品)(销)(量)(的)(奇)(迹)(。
然)(而)(在)(这)(份)(傲)(人)(的)(销)(售)(业)(绩)(的)(背)(后)(,则)(是)(价)(格)(战)(两)(败)(俱)(伤)(的)(结)(局)(,由)(于)(火)(腿)(肠)(拉)(高)(的)(方)(便)(面)(成)(本)(,让)(统)(一)(陷)(入)(了)(亏)(损)(九)(千)(多)(万)(的)(困)(境)(。
面)(对)(困)(境)(,统)(一)(提)(出)(了)(“食)(饮)(整)(并)(”的)(战)(略)(,这)(就)(是)(要)(两)(条)(腿)(走)(路)(,除)(了)(泡)(面)(也)(要)(在)(饮)(料)(市)(场)(上)(能)(够)(有)(所)(斩)(获)(,2014年)(统)(一)(推)(出)(了)(著)(名)(的)(运)(动)(型)(补)(盐)(饮)(料)(海)(之)(言)(,2015年)(更)(是)(推)(出)(了)(95后)(年)(龄)(段)(饮)(料)(小)(茗)(同)(学)(,这)(两)(款)(当)(年)(的)(爆)(品)(也)(曾)(经)(在)(2015年)(为)(统)(一)(带)(来)(了)(不)(少)(加)(分)(,然)(而)(2016年)(却)(不)(可)(避)(免)(的)(进)(入)(了)(下)(滑)(阶)(段)(,最)(终)(的)(结)(果)(是)(方)(便)(面)(没)(能)(绝)(地)(反)(击)(,饮)(料)(也)(没)(能)(拉)(统)(一)(一)(把)(。8月)(8日)(统)(一)(企)(业)(中)(国)(发)(布)(了)(2017年)(上)(半)(年)(业)(绩)(,归)(属)(净)(利)(润)(同)(比)(下)(降)(26.5%,公)(司)(毛)(利)(率)(下)(降)(了)(3.3个)(百)(分)(点)(,方)(便)(面)(同)(比)(小)(幅)(下)(滑)(1.4%,饮)(料)(业)(务)(较)(去)(年)(同)(期)(收)(益)(下)(跌)(11.4%。紧)(接)(着)(8月)(11日)(,统)(一)(就)(宣)(布)(推)(出)(方)(便)(面)(市)(场)(,标)(志)(着)(一)(个)(时)(代)(的)(结)(束)(。
二)(、统)(一)(之)(前)(为)(什)(么)(会)(成)(功)(?
二)(、统)(一)(之)(前)(为)(什)(么)(会)(成)(功)(?
在)(各)(大)(院)(校)(MBA的)(教)(程)(中)(,关)(于)(康)(师)(傅)(是)(如)(何)(成)(功)(的)(有)(着)(诸)(多)(经)(典)(的)(案)(例)(,然)(而)(作)(为)(产)(业)(一)(直)(千)(年)(老)(二)(的)(统)(一)(,却)(有)(着)(比)(康)(师)(傅)(更)(多)(的)(现)(实)(意)(义)(,因)(为)(一)(个)(产)(业)(的)(老)(大)(往)(往)(只)(有)(一)(个)(,但)(是)(产)(业)(的)(跟)(随)(者)(却)(相)(当)(之)(多)(,研)(究)(统)(一)(的)(成)(功)(远)(比)(研)(究)(康)(师)(傅)(的)(成)(功)(更)(有)(意)(义)(。
在)(统)(一)(的)(成)(功)(之)(中)(,瀚)(哥)(认)(为)(有)(以)(下)(几)(个)(关)(键)(要)(素)(:
一)(是)(方)(便)(面)(市)(场)(自)(身)(的)(独)(特)(特)(性)(。由)(于)(中)(国)(人)(对)(于)(饮)(食)(口)(味)(的)(讲)(究)(,无)(论)(是)(饼)(干)(还)(是)(甜)(点)(都)(无)(法)(真)(正)(征)(服)(中)(国)(人)(的)(味)(蕾)(,只)(能)(够)(沦)(为)(日)(常)(的)(小)(吃)(零)(食)(而)(已)(,只)(有)(类)(似)(于)(面)(条)(、米)(饭)(这)(样)(的)(主)(食)(才)(能)(够)(真)(正)(政)(府)(中)(国)(人)(的)(胃)(,所)(以)(在)(康)(师)(傅)(大)(举)(进)(入)(大)(陆)(之)(后)(,统)(一)(采)(用)(独)(特)(的)(“来)(一)(桶)(”的)(口)(号)(,借)(助)(康)(师)(傅)(所)(带)(来)(的)(市)(场)(影)(响)(力)(成)(功)(的)(吸)(引)(了)(大)(陆)(消)(费)(者)(的)(目)(光)(,成)(为)(了)(康)(师)(傅)(之)(外)(能)(够)(再)(分)(一)(杯)(羹)(的)(产)(品)(。这)(就)(是)(统)(一)(成)(功)(的)(第)(一)(步)(。
二)(是)(独)(门)(绝)(技)(的)(逆)(袭)(。但)(是)(,存)(活)(下)(来)(并)(不)(是)(最)(终)(的)(目)(的)(,仅)(在)(方)(便)(面)(市)(场)(除)(了)(康)(师)(傅)(和)(统)(一)(之)(外)(,类)(似)(于)(五)(谷)(道)(场)(、合)(味)(道)(这)(样)(的)(方)(便)(面)(品)(牌)(也)(有)(着)(自)(己)(很)(大)(的)(市)(场)(占)(有)(率)(,对)(于)(市)(场)(的)(跟)(随)(者)(而)(言)(,如)(何)(超)(越)(对)(方)(就)(显)(得)(非)(常)(关)(键)(了)(。统)(一)(的)(秘)(诀)(在)(于)(使)(用)(了)(老)(坛)(酸)(菜)(这)(个)(关)(键)(点)(,一)(开)(头)(大)(部)(分)(的)(方)(便)(面)(都)(是)(模)(仿)(台)(湾)(的)(口)(味)(,无)(论)(是)(红)(烧)(牛)(肉)(面)(、鲜)(虾)(鱼)(板)(面)(或)(者)(香)(菇)(炖)(鸡)(面)(基)(本)(上)(都)(是)(台)(湾)(的)(口)(味)(,然)(而)(大)(陆)(与)(台)(湾)(最)(大)(的)(差)(别)(就)(是)(口)(味)(的)(差)(异)(化)(,再)(加)(上)(食)(用)(方)(便)(面)(往)(往)(是)(因)(为)(没)(有)(其)(他)(的)(食)(物)(,所)(以)(需)(要)(更)(有)(味)(道)(的)(食)(品)(,老)(坛)(酸)(菜)(面)(就)(是)(借)(助)(酸)(菜)(独)(特)(的)(口)(味)(一)(举)(打)(破)(了)(方)(便)(面)(原)(有)(的)(味)(道)(和)(定)(位)(,重)(新)(开)(辟)(了)(一)(个)(战)(场)(,从)(而)(实)(现)(了)(一)(个)(跟)(随)(者)(的)(市)(场)(逆)(袭)(。
三)(是)(产)(品)(多)(元)(化)(的)(战)(略)(选)(择)(。在)(市)(场)(上)(,光)(靠)(一)(个)(产)(品)(一)(招)(鲜)(吃)(遍)(天)(的)(时)(代)(已)(经)(终)(结)(,无)(论)(是)(统)(一)(老)(坛)(还)(是)(康)(师)(傅)(红)(烧)(牛)(肉)(都)(只)(是)(一)(个)(时)(代)(的)(爆)(品)(,所)(以)(很)(多)(的)(企)(业)(都)(开)(始)(推)(出)(自)(身)(的)(多)(元)(化)(产)(品)(,类)(似)(于)(腾)(讯)(的)(养)(狼)(战)(术)(,在)(自)(己)(内)(部)(创)(造)(出)(第)(二)(、第)(三)(这)(样)(的)(爆)(品)(,海)(之)(言)(、小)(茗)(同)(学)(都)(是)(这)(样)(战)(略)(的)(一)(个)(产)(物)(,在)(一)(段)(时)(间)(内)(由)(于)(其)(与)(众)(不)(同)(的)(设)(计)(,真)(正)(让)(习)(惯)(了)(某)(个)(品)(类)(的)(消)(费)(者)(有)(了)(眼)(前)(一)(亮)(的)(感)(觉)(,从)(而)(实)(现)(了)(打)(破)(习)(惯)(的)(成)(功)(。
所)(以)(总)(结)(了)(统)(一)(的)(成)(功)(主)(要)(在)(三)(点)(,第)(一)(点)(市)(场)(选)(的)(对)(,消)(费)(者)(需)(求)(众)(多)(,第)(二)(点)(爆)(点)(打)(得)(好)(,打)(出)(了)(自)(己)(的)(独)(门)(特)(色)(,第)(三)(点)(养)(狼)(养)(的)(成)(功)(,给)(了)(消)(费)(者)(以)(眼)(前)(一)(亮)(的)(体)(会)(,最)(终)(实)(现)(了)(统)(一)(那)(个)(时)(代)(的)(辉)(煌)(。
三)(、统)(一)(又)(是)(如)(何)(失)(败)(的)(呢)(?
三)(、统)(一)(又)(是)(如)(何)(失)(败)(的)(呢)(?
在)(这)(个)(互)(联)(网)(的)(时)(代)(,打)(败)(你)(的)(敌)(人)(永)(远)(不)(是)(来)(自)(于)(产)(业)(的)(内)(部)(,就)(像)(打)(败)(统)(一)(的)(不)(是)(康)(师)(傅)(,而)(是)(饿)(了)(么)(和)(12306。为)(什)(么)(这)(么)(说)(,我)(们)(就)(来)(说)(说)(统)(一)(又)(是)(如)(何)(失)(败)(的)(?在)(这)(个)(瞬)(息)(万)(变)(的)(时)(代)(,唯)(一)(不)(变)(的)(只)(有)(变)(化)(本)(身)(,而)(敌)(人)(永)(远)(都)(不)(会)(在)(你)(能)(够)(发)(现)(的)(地)(方)(产)(生)(,而)(是)(在)(你)(意)(料)(不)(到)(的)(地)(方)(出)(现)(。其)(实)(,回)(顾)(统)(一)(的)(成)(长)(历)(史)(,这)(家)(食)(品)(巨)(头)(的)(成)(功)(来)(自)(于)(改)(革)(开)(放)(时)(代)(中)(国)(巨)(大)(的)(人)(口)(流)(动)(,由)(于)(人)(口)(的)(快)(速)(转)(移)(,导)(致)(了)(固)(定)(吃)(饭)(地)(点)(的)(打)(破)(,原)(先)(大)(家)(都)(是)(在)(家)(吃)(饭)(基)(本)(上)(不)(会)(需)(要)(来)(吃)(方)(便)(面)(。
但)(是)(,由)(于)(人)(口)(的)(大)(量)(流)(动)(,尤)(其)(是)(农)(民)(工)(与)(大)(学)(生)(的)(大)(量)(转)(移)(,让)(大)(批)(量)(的)(人)(口)(开)(始)(被)(火)(车)(运)(到)(一)(个)(又)(一)(个)(地)(方)(,火)(车)(成)(为)(了)(方)(便)(面)(消)(费)(的)(一)(大)(重)(要)(场)(景)(。再)(加)(上)(越)(来)(越)(快)(的)(生)(活)(节)(奏)(,很)(多)(人)(因)(为)(工)(作)(或)(者)(这)(样)(那)(样)(的)(原)(因)(错)(过)(了)(饭)(点)(,对)(于)(他)(们)(来)(说)(最)(后)(的)(选)(择)(往)(往)(就)(是)(那)(一)(餐)(方)(便)(面)(了)(。
然)(而)(,互)(联)(网)(时)(代)(的)(特)(点)(就)(在)(于)(让)(服)(务)(变)(得)(无)(所)(不)(在)(,在)(方)(便)(面)(赚)(的)(盆)(满)(钵)(满)(的)(时)(候)(,高)(铁)(正)(在)(取)(代)(绿)(皮)(火)(车)(成)(为)(出)(行)(的)(主)(要)(方)(式)(,外)(卖)(订)(餐)(平)(台)(也)(正)(在)(快)(速)(席)(卷)(整)(个)(中)(国)(,这)(个)(时)(候)(如)(果)(没)(有)(足)(够)(敏)(锐)(的)(产)(业)(判)(断)(力)(,很)(难)(判)(断)(到)(底)(会)(有)(什)(么)(样)(的)(影)(响)(,因)(为)(这)(是)(来)(自)(跨)(界)(的)(降)(维)(攻)(击)(,不)(仅)(无)(声)(无)(息)(,而)(且)(釜)(底)(抽)(薪)(,这)(才)(是)(最)(恐)(怖)(的)(地)(方)(。
一)(是)(高)(铁)(的)(出)(现)(彻)(底)(击)(败)(了)(方)(便)(面)(的)(主)(要)(消)(费)(场)(景)(。一)(个)(产)(品)(的)(火)(爆)(必)(然)(是)(依)(靠)(着)(一)(类)(消)(费)(场)(景)(的)(出)(现)(,由)(于)(中)(国)(之)(前)(绿)(皮)(火)(车)(的)(速)(度)(缓)(慢)(,大)(量)(的)(人)(只)(能)(够)(依)(赖)(方)(便)(面)(充)(饥)(,方)(便)(面)(+火)(车)(几)(乎)(成)(为)(了)(一)(个)(完)(美)(的)(选)(择)(,然)(而)(随)(着)(高)(铁)(的)(出)(现)(两)(地)(之)(间)(的)(额)(通)(勤)(时)(间)(被)(大)(大)(缩)(短)(了)(,很)(多)(原)(先)(必)(须)(要)(吃)(泡)(面)(的)(场)(合)(变)(得)(不)(再)(需)(要)(吃)(泡)(面)(了)(,大)(家)(忍)(一)(忍)(就)(可)(以)(直)(接)(吃)(饭)(了)(。除)(此)(之)(外)(,高)(铁)(直)(接)(订)(餐)(的)(出)(现)(则)(成)(为)(压)(死)(骆)(驼)(的)(最)(后)(一)(根)(稻)(草)(,高)(铁)(都)(可)(以)(直)(接)(订)(餐)(了)(,你)(泡)(面)(还)(有)(什)(么)(生)(存)(的)(空)(间)(呢)(?
二)(是)(外)(卖)(平)(台)(的)(出)(现)(成)(为)(压)(缩)(方)(面)(生)(存)(空)(间)(的)(又)(一)(利)(器)(。除)(了)(火)(车)(我)(们)(还)(有)(什)(么)(情)(况)(会)(吃)(方)(便)(面)(?当)(然)(是)(没)(东)(西)(可)(吃)(的)(时)(候)(,当)(错)(过)(了)(饭)(点)(或)(者)(又)(不)(想)(烧)(饭)(的)(时)(候)(,一)(碗)(泡)(面)(也)(就)(解)(决)(了)(,然)(而)(,这)(是)(没)(东)(西)(可)(吃)(的)(时)(候)(无)(可)(奈)(何)(的)(选)(择)(,当)(你)(有)(了)(更)(加)(美)(味)(可)(口)(的)(外)(卖)(的)(时)(候)(,只)(要)(一)(份)(外)(卖)(就)(能)(够)(轻)(而)(易)(举)(地)(实)(现)(美)(味)(不)(用)(等)(的)(目)(标)(,这)(个)(时)(候)(还)(有)(人)(愿)(意)(吃)(方)(便)(面)(吗)(?
的)(确)(,在)(这)(个)(时)(代)(随)(着)(消)(费)(的)(升)(级)(,方)(便)(面)(作)(为)(一)(种)(低)(质)(产)(品)(已)(经)(越)(来)(越)(难)(以)(满)(足)(消)(费)(者)(的)(需)(求)(,所)(以)(方)(便)(面)(被)(时)(代)(所)(淘)(汰)(似)(乎)(已)(经)(成)(为)(一)(种)(不)(可)(逆)(的)(趋)(势)(,一)(家)(企)(业)(也)(是)(如)(此)(,希)(望)(不)(卖)(老)(坛)(酸)(菜)(面)(的)(统)(一)(能)(够)(真)(正)(转)(型)(成)(功)(,再)(创)(辉)(煌)(吧)(。
作)(者)(:今)(日)(头)(条)(签)(约)(作)(家)(,苏)(宁)(金)(融)(研)(究)(院)(特)(约)(研)(究)(员)(,烽)(火)(台)(资)(本)(特)(约)(经)(济)(学)(家)(,兼)(任)(《理)(财)(》杂)(志)(、《金)(融)(界)(》、《和)(讯)(》、《LinkedIn》专)(栏)(作)(家)(,十)(余)(家)(财)(经)(媒)(体)(特)(约)(评)(论)(员)(与)(撰)(稿)(人)(。
作)(者)(微)(信)(公)(众)(号)(:江)(瀚)(视)(野)(观)(察)((jianghanview)
作)(者)(:今)(日)(头)(条)(签)(约)(作)(家)(,苏)(宁)(金)(融)(研)(究)(院)(特)(约)(研)(究)(员)(,烽)(火)(台)(资)(本)(特)(约)(经)(济)(学)(家)(,兼)(任)(《理)(财)(》杂)(志)(、《金)(融)(界)(》、《和)(讯)(》、《LinkedIn》专)(栏)(作)(家)(,十)(余)(家)(财)(经)(媒)(体)(特)(约)(评)(论)(员)(与)(撰)(稿)(人)(。
作)(者)(微)(信)(公)(众)(号)(:江)(瀚)(视)(野)(观)(察)((jianghanview)返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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